# Direct mail still dominant

- Link: https://fundraising.co.uk/2001/07/25/direct-mail-still-dominant/
- Published: 2001-07-25T23:00:00+01:00
- Author: Howard Lake

Direct mail is not going to be eclipsed by e-mail for the next five years at least,
argue analysts.
Paper-based direct mail will continue to be the most effective method
of reaching people in the UK, according to Bell Howell Mail and Messaging Technologies.
E-mail direct marketing will rise to 9-27% of all direct mail campaigns by 2003,
but paper-based direct mail will remain dominant.

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