# Survey finds companies spend more on tea and coffee than online marketing

- Link: https://fundraising.co.uk/2001/07/19/survey-finds-companies-spend-more-tea-and-coffee-online-marketing/
- Published: 2001-07-19T23:00:00+01:00
- Author: Howard Lake

Companies in the south of England are not investing in promoting their Web sites
online. Are charities doing any better?
Multimedia production company M.A.D Productions
reports that small or medium size businesses spend more money on tea and coffee 
for their staff than they do on Internet marketing. The findings follow a six-month
survey of 1,600 companies in the south of England.

UK Fundraising wonders if charities as a whole are doing any better.

M.A.D’s Managing Director, Mark Temple, said: “Just over 70% of all the companies
surveyed failed to register or optimize their website for the search engines. This
is staggering considering that 80% of new visitors to websites go directly from 
one of the main search engines. Over half were unaware that it was necessary to 
subscribe to search engines at all, with the majority believing that just having
a website will automatically include their site on search engines.”

## Advertisement

He added: “Some 43% spent less on their Internet Marketing Strategy over the last
12 months than they did on providing tea and coffee for their staff. It was therefore
not surprising that 64% of those surveyed were unhappy with the results of their
website and over 82% of receptionists took more than a minute to provide their website
address, with 34% taking 2 minutes or more to provide the information!”

 * **[Direct mail still dominant](https://fundraising.co.uk/2001/07/25/direct-mail-still-dominant/)**(
   25 July 2001)
 * **[FTSE 100 companies still not accessible online to disabled people](https://fundraising.co.uk/2001/07/25/ftse-100-companies-still-not-accessible-online-disabled-people/)**(
   25 July 2001)
 * **[Lateral wins RSPCA site redesign contract](https://fundraising.co.uk/2001/07/25/lateral-wins-rspca-site-redesign-contract/)**(
   25 July 2001)