# GDBA Chief Executive reports on fundraising changes

- Link: https://fundraising.co.uk/2001/06/15/gdba-chief-executive-reports-fundraising-changes/
- Published: 2001-06-15T23:00:00+01:00
- Author: Howard Lake

The Guide Dogs for the Blind Association has in the past received criticism for 
its ongoing fundraising activities in the face of its large reserves. 
The Guide
Dogs for the Blind Association has in the past received criticism for its ongoing
fundraising activities in the face of its large reserves. Geraldine Peacock, the
charity’s Chief Executive, explains how she helped the charity refocus its mission,
reduce expenditure, and increase voluntary income.

Read Walk the talk by Liza Ramrayka at SocietyGuardian.

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