# Whitewater wins Centrepoint direct marketing account

- Link: https://fundraising.co.uk/2001/06/14/whitewater-wins-centrepoint-direct-marketing-account/
- Published: 2001-06-14T23:00:00+01:00
- Author: Howard Lake

Youth homelessness charity Centrepoint has appointed specialist agency Whitewater
to develop and implement its ongoing direct marketing programme. 
Youth homelessness
charity Centrepoint has appointed specialist agency Whitewater to develop and implement
its ongoing direct marketing programme.

Centrepoint has achieved considerable success with direct-dialogue donor recruitment
over the last year. The brief for Whitewater will be to build on this through the
development of a long-term direct marketing strategy, including donor recruitment,
retention, and development – using traditional and online media.

Visit [Whitewater](http://www.whitewatercs.co.uk) and view UK Fundraising’s directory
of direct marketing suppliers to fundraisers.

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