# Oxfam GB launches first paid-for online ad campaign

- Link: https://fundraising.co.uk/2001/06/14/oxfam-gb-launches-first-paidfor-online-ad-campaign/
- Published: 2001-06-14T23:00:00+01:00
- Author: Howard Lake

Online charity advertising took a significant step forward with the news that Oxfam
GB is to run its first paid-for online advertising campaign.
Online charity advertising
took a significant step forward with the news that Oxfam GB is to run its first 
paid-for online advertising campaign. The move from testing to application comes
after Oxfam believes it is capable of measuring online adverts’ effectiveness.

Previous online advertising has been possible through donated space. Paid-for advertising
will be taken out with the ValueClick network, which is offering the charity a discount.
Oxfam will pay only on click-throughs, not impressions, and will measure how many
click-throughs convert into donations.

Read Monitoring advances lead to first paid-for Oxfam campaign by Chris Dillabough
at New Media Age.

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