# Barnardo's withdraws suicide campaign advert

- Link: https://fundraising.co.uk/2001/06/14/barnardo039s-withdraws-suicide-campaign-advert/
- Published: 2001-06-14T23:00:00+01:00
- Author: Howard Lake

Barnardo’s has withdrawn a powerful newspaper advert about a young adult who hanged
himself as a result of childhood abuse.
Barnardo’s has withdrawn a powerful newspaper
advert about a young adult who hanged himself as a result of childhood abuse. Following
representations from mental health charity Papyrus, Barnardo’s withdrew the advert,
but said it reserved the right to use it in the future.

Read [Charity pulls suicide ad](http://www.societyguardian.co.uk/publicrelations/story/0,8150,507637,00.html)
by David Batty at SocietyGuardian. Liza Ramayka explores the issues in choosing 
the right tone for a successful charity advertisement in Charities struggle to find
right balance with ad campaigns at SocietyGuardian.

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