# Profile of online charity donor emerges - Link: https://fundraising.co.uk/2001/05/30/profile-online-charity-donor-emerges/ - Published: 2001-05-30T23:00:00+01:00 - Author: Howard Lake Research by Charities Aid Foundation and Internet Service Provider Poptel has revealed more about the kind of person who gives to charity online. The survey of 111 online charity supporters found that they were young, sophisticated and well-informed. Research by Charities Aid Foundation and Internet Service Provider Poptel has revealed more about the kind of person who gives to charity online. The survey of 111 online charity supporters found that they were young, sophisticated and well-informed. They were primarily 25-34 earning from lower to middle incomes. Over 60% of them said they used the Internet daily for business, general information, news and travel. The most popular use of the Internet was for “business” and “general information”( 79%), then “news” and “travel” (67% and 54%), 49% use the internet for “shopping”, 47% for “personal banking”, and 45% for “information on charities”. Only 13% used it for games and 8% used chat rooms. ## Advertisement Almost two thirds of them reported giving online tax-effectively. Respondents were more likely than most to make regular donations. They often consulted a range of information sources before deciding which charities to support. These included fundraising appeal letters and charity newsletters, the Internet and e- mail, TV and radio and newspaper articles. Around 25% said they had made online donations since April 2000, and 66% said they would be likely to do so in the future. Cathy Pharoah, Director of Research at CAF, said: “For charities looking to develop their e-business, this unique snapshot of online giving should give them all the encouragement they need to start making the most of the Internet.” CAF estimates that one per cent of the UK population give to charities online. Find out more from CAF. * **[RSA launches environment funding resource](https://fundraising.co.uk/2001/05/31/rsa-launches-environment-funding-resource/)**( 31 May 2001) * **[IDM offers Diploma in Interactive and Direct Marketing](https://fundraising.co.uk/2001/05/31/idm-offers-diploma-interactive-and-direct-marketing/)**( 31 May 2001) * **[Fundraising through election spread-betting](https://fundraising.co.uk/2001/05/31/fundraising-through-election-spreadbetting/)**( 31 May 2001)