# Concern's second DRTV campaign

- Link: https://fundraising.co.uk/2001/05/29/concern039s-second-drtv-campaign/
- Published: 2001-05-29T23:00:00+01:00
- Author: Howard Lake

Following the success of its current DRTV-led ‘Emergency Specialists’ donor recruitment
campaign, Irish overseas aid charity Concern is to launch a new campaign entitled‘
Nurses Voice’ across the UK and Ireland
Following the success of its current DRTV-
led ‘Emergency Specialists’ donor recruitment campaign, Irish overseas aid charity
Concern is to launch a new campaign entitled ‘Nurses Voice’ across the UK and Ireland.

Using DRTV, mail and press, all of the executions in the new campaign ask donors
to commit to a monthly donation of £5 . The campaign has been developed and implemented
by Whitewater, who were also responsible for the successful ‘Emergency Specialists’
campaign. It will air on terrestrial, satellite, and cable channels including: Channel
4, RTE1, Sky, and ITN News.

“At a time when several charities are apparently having problems making DRTV recruitment
work, we seem to be bucking the trend”, explains Tobin Aldrich, Concern’s Appeals
Director. “Our current DRTV campaign has now been running for seven months and has
exceeded the targets set for it both in terms of levels of response and the value
of gifts received.”

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