# Pop-up v banner ads

- Link: https://fundraising.co.uk/2001/05/17/popup-v-banner-ads/
- Published: 2001-05-17T23:00:00+01:00
- Author: Howard Lake

Pop-up adverts are more attractive to Web users than banner ads, but at the same
time they annoy people more than banner ads. 
Pop-up adverts are more attractive
to Web users than banner ads, but at the same time they annoy people more than banner
ads. Pop-ups, or adverts which appear in a separate browser window, are 50% more
likely to attract users’ attention, according to a new survey. Conversely, 62% of
users surveyed found pop-ups irritating, compared to only 32% who found banner ads
intrusive.

It is not clear if the content and relevance of ads on a particular site were taken
into consideration in this survey.

Find out more from Nua.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 * **[Action Research launches online sponsorship application](https://fundraising.co.uk/2001/05/17/action-research-launches-online-sponsorship-application/)**(
   17 May 2001)
 * **[Mergers can cause major legal problems](https://fundraising.co.uk/2001/05/21/mergers-can-cause-major-legal-problems/)**(
   21 May 2001)
 * **[Charities for elderly to merge](https://fundraising.co.uk/2001/05/21/charities-elderly-merge/)**(
   21 May 2001)