# Internet use eats into other media use

- Link: https://fundraising.co.uk/2001/05/16/internet-use-eats-other-media-use/
- Published: 2001-05-16T23:00:00+01:00
- Author: Howard Lake

Research for Tesco.com and iVillage UK has found that Internet usage is eating into
people’s use of other media. 
Research for Tesco.com and iVillage UK has found that
Internet usage is eating into people’s use of other media. The survey of 4,000 people
by Dunnhumby found that 30% of Internet users said they now watched less TV as a
result of their time spent on the Internet. Busy people with the least free time
were the most likely to substitute the Internet for other media.

Find out more from Dunnhumby.

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