# UK retailers ignore e-mails

- Link: https://fundraising.co.uk/2001/05/09/uk-retailers-ignore-emails/
- Published: 2001-05-09T23:00:00+01:00
- Author: Howard Lake

Do you find it difficult to respond to supporters’ e-mails? If so, you’re in good
company. A survey of the top 100 UK retailers has found that nearly half of all 
customer e-mails are left unanswered.

Do you find it difficult to respond to supporters’ e-mails? If so, you’re in good
company. A survey of the top 100 UK retailers has found that nearly half of all 
customer e-mails are left unanswered.

The ‘Saints and Sinners Census’ by Eyeconomy Consulting tested retailers on the 
speed of their response to a test e-mail, their helpfulness, and how much they encouraged
further contact. The survey found taht 44% of the retailers took over 24 hours to
reply. Tesco, Sainsbury’s and Iceland all failed to respond within 48 hours. Blackwells,
however, responded within 15 minutes.

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