# E-mail signature promotes legacies - Link: https://fundraising.co.uk/2001/05/09/email-signature-promotes-legacies/ - Published: 2001-05-09T23:00:00+01:00 - Author: Howard Lake E-mail signatures are an important element in communicating with existing and potential donors. While some charities promote their Web site address at the end of every e-mail address, few promote particular campaigns or methods of giving. E-mail signatures are an important element in communicating with existing and potential donors. While some charities promote their Web site address at the end of every e-mail address, few promote particular campaigns or methods of giving. Iain McAndrew, Legacy Marketing Manager at Guide Dogs for the Blind, is unusual in promoting legacies in his signature. It reads: “80% of Guide Dogs’ income comes from legacies. They are crucial to maintaining our long-term commitment to meeting the mobility needs of blind and partially sighted people. For more information about how you could help transform peoples lives forever with a gift in your Will, please contact Iain McAndrew on 0118 983 8284 Email: [ia***********@******rg.uk](https://www.fundraising.co.uk/mailto:ia***********@******rg.uk) or visit us at http://www.guidedogs.org.uk/helpus/legacies.htm” ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) This explanatory message is delivered to every recipient of his messages. While the best e-mail signatures are short, this signature conveys all the necessary content. What does your e-mail signature say about your fundraising? * **[UK retailers ignore e-mails](https://fundraising.co.uk/2001/05/09/uk-retailers-ignore-emails/)**( 9 May 2001) * **[Cleaford announce 170 clients](https://fundraising.co.uk/2001/05/09/cleaford-announce-170-clients/)**( 9 May 2001) * **[Latest Internet access statistics](https://fundraising.co.uk/2001/05/10/latest-internet-access-statistics/)**( 10 May 2001)