# Yahoo! focuses donated ad space on five charitable issues

- Link: https://fundraising.co.uk/2001/04/16/yahoo-focuses-donated-ad-space-five-charitable-issues/
- Published: 2001-04-16T23:00:00+01:00
- Author: Howard Lake

Yahoo! is donating advertising space to five areas of non-profit activity, starting
with organisations that promote racial tolerance. The other four issues that will
receive free advertising are the environment, equal access to technology, disaster
relief and AIDS.

Yahoo! is donating advertising space to five areas of non-profit activity, starting
with organisations that promote racial tolerance. The other four issues that will
receive free advertising are the environment, equal access to technology, disaster
relief and AIDS.

The advertising includes keyword sponsorship. For example, an anti-racist advert
could appear in response to a search with the word “Nazi.”

## Advertisement

Yahoo! has been donating ad space to non-profits for several years, and runs public
service announcements from the non-profit Advertising Council. The new move represents
a desire to focus on areas that matter “to Yahoo employees and users,” according
to Yahoo!

Read Yahoo selects five charitable causes, including racial tolerance by Anick Jesdanun
at New Jersey Online.

 * **[Clarification on company donations to charities](https://fundraising.co.uk/2001/04/16/clarification-company-donations-charities/)**(
   16 April 2001)
 * **[Click-to-give just got easier](https://fundraising.co.uk/2001/04/16/clicktogive-just-got-easier/)**(
   16 April 2001)
 * **[Comments on UK Fundraising](https://fundraising.co.uk/2001/04/16/comments-uk-fundraising/)**(
   16 April 2001)