# Gilbert E-mail Manifesto

- Link: https://fundraising.co.uk/2001/04/10/gilbert-email-manifesto/
- Published: 2001-04-10T23:00:00+01:00
- Author: Howard Lake

Repeat after me: “Email is more important than my web site!” So says Michael Gilbert,
non-profit technology pioneer and founder of SocialEcology.com. 
Repeat after me:“
Email is more important than my web site!” So says Michael Gilbert, non-profit technology
pioneer and founder of SocialEcology.com. We agree: UK Fundraising’s founder Howard
Lake wrote in his 1996 [book](http://www.amazon.co.uk/exec/obidos/ASIN/1899247068/219)“
using e-mail must form the cornerstone of a fundraiser’s strategy for fundraising
on the Internet… Yet e-mail is often overlooked by fundraisers in the rush to acquire
a WWW site.”

Read the Gilbert E-mail Manifesto.

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