# Charity promoted to high net worth investors

- Link: https://fundraising.co.uk/2001/04/01/charity-promoted-high-net-worth-investors/
- Published: 2001-04-01T23:00:00+01:00
- Author: Howard Lake

The number of companies offering donor-advised funds continues to grow. In the USA
Villanova Capital, the asset management arm of Nationwide Financial, has launched
a Web-based, “multi-investment option charitable giving program to tap further into
its primary market of high-net-worth investors.”

 

 

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The number of companies offering donor-advised funds continues to grow. In the 
USA Villanova Capital, the asset management arm of Nationwide Financial, has launched
a Web-based, “multi-investment option charitable giving program to tap further into
its primary market of high-net-worth investors.”

 

 

High net worth investors, like the “mass affluent,” are attracting both financial
service companies but also professional philanthropy advisers. This three-sided 
relationship of financial service company, wealthy individual, and philanthropic
adviser has already become a noticeable trend, both in the USA and UK.

 

 

Read [Nationwide’s Fund Arm Readies Web-based Charitable Giving](http://www.fundaction.com/news/nationwides+fund+arm+readies+webbased+charitable+giving.asp)
by Julie Segal at Fund Action. Find out more about the peer-group pressure involved
in some giving by wealthy individuals in Downhill philanthropy: Skiing, competition
metaphors for donating by Mark Ritchie at SiliconValley.com.

 

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