# E-mail not so good for political campaigning?

- Link: https://fundraising.co.uk/2001/03/29/email-not-so-good-political-campaigning/
- Published: 2001-03-29T23:00:00+01:00
- Author: Howard Lake

E-mail is an excellent tool for fundraising and campaigning but it is not effective
for communicating en masse with government officials. A recent report from the Congress
Online Project in the USA finds that officials receive so much e-mail that they 
tend to ignore much of it.
E-mail is an excellent tool for fundraising and campaigning
but it is not effective for communicating en masse with government officials. A 
recent report from the Congress Online Project in the USA finds that officials receive
so much e-mail that they tend to ignore much of it.

 

 

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Congress alone received 80 million e-mail messages last year.

 

 

This should not come as a surprise. Untargeted campaigning e-mail is as futile as
untargeted fundraising e-mail. There are some effective ways of using e-mail to 
communicate with government officials and [NetAction’s Virtual Activist 2.0](http://www.netaction.org/training)
explains how.

 

 

 

 

Read the report on e-mail campaigning by the Congress Online Project.

 

 

 

 

 

 

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