# Direct e-mail "not as intrusive as you'd think"

- Link: https://fundraising.co.uk/2001/03/16/direct-email-quotnot-intrusive-you039d-thinkquot/
- Published: 2001-03-16T00:00:00+00:00
- Author: Howard Lake

UK Internet users are more open to receiving direct, unsolicited e-mail than you
might think, according to the Henley Centre. Their report From teleculture to e-
culture 2000 notes that 67% of people prefer to receive information from companies
via e-mail, more than those who prefer to receive it by post. The report was commissioned
by BT and Siemens.

 

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