# Hospitality Action signs affiliate deal with restaurant site

- Link: https://fundraising.co.uk/2001/03/15/hospitality-action-signs-affiliate-deal-restaurant-site/
- Published: 2001-03-15T00:00:00+00:00
- Author: Howard Lake

Catering industry charity Hospitality Action has recently signed three online affiliate
deals, including one, appropriately enough, with a discount restaurant booking site.
Bookings made through 5pm.co.uk’s co-branded version of their site will generate
a donation to Hospitality Action.

 

 

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Catering industry charity Hospitality Action has recently signed three online affiliate
deals, including one, appropriately enough, with a discount restaurant booking site.
Bookings made through 5pm.co.uk’s co-branded version of their site will generate
a donation to Hospitality Action.

 

 

 

 

Indeed the online restaurant reservation system has forged links with a number of
charities, and has set up co-branded versions of its site to facilitate fundraising
and communication for the charities. “The system is simple,”, says 5pm’s director
Ronnie Somerville, “restaurants place offers on the co-branded sites, users book
these with the simple click of a button, and in turn we give a 10% royalty for every
cover booked to the respective charity”.

 

 

 

 

With hundreds of restaurants up and down the country placing offers every day, recent
research has shown that users tend to bookmark and return to the 5pm site every 
week. “This is why”, continues Somerville, “that charities love the communication
space we provide at the top of the offers of the day”.

 

 

 

 

In addition to Hospitality Action, current partners include National Trust for Scotland,
Childline, Muscular Dystrophy Campaign, 5pm are also working as corporate friends
of the Scottish SPCA.

 

 

 

 

Visit 5pm.co.uk’s Hospitality Action co-branded site.

 

 

 

 

 * **[Back the Web Day promotes online giving](https://fundraising.co.uk/2001/03/15/back-web-day-promotes-online-giving/)**(
   15 March 2001)
 * **[UK universities' Internet addresses "hijacked" to send e-mail porn](https://fundraising.co.uk/2001/03/15/uk-universities039-internet-addresses-quothijackedquot-send-email-porn/)**(
   15 March 2001)
 * **[New resource for international grantmakers in the USA](https://fundraising.co.uk/2001/03/15/new-resource-international-grantmakers-usa/)**(
   15 March 2001)