# Word of mouth attracts most to Web sites

- Link: https://fundraising.co.uk/2001/02/28/word-mouth-attracts-most-web-sites/
- Published: 2001-02-28T00:00:00+00:00
- Author: Howard Lake

If you haven’t yet paid for a poster campaign on the sides of London buses advertising
your charity’s Web address, don’t worry. It is word of mouth that influences most
people to visit a Web site, according to research by Rare Medium
If you haven’t 
yet paid for a poster campaign on the sides of London buses advertising your charity’s
Web address, don’t worry. It is word of mouth that influences most people to visit
a Web site, according to research by Rare Medium.

 

 

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Their survey of UK customers using online shopping sites found that only 7% had 
visited a site because of its offline presence. In contrast almost 30% had asked
other people for recommendations on the best sites to visit.

 

 

Find out more from Rare Medium.

 

 

 * **[.net magazine features charities online](https://fundraising.co.uk/2001/02/28/net-magazine-features-charities-online/)**(
   28 February 2001)
 * **[Trustees steal from cancer charity](https://fundraising.co.uk/2001/03/01/trustees-steal-cancer-charity/)**(
   1 March 2001)
 * **[Big Issue runs online promotions with Ciclops.com](https://fundraising.co.uk/2001/03/01/big-issue-runs-online-promotions-ciclopscom/)**(
   1 March 2001)