# Andrex runs online campaign to benefit NCDL

- Link: https://fundraising.co.uk/2001/02/23/andrex-runs-online-campaign-benefit-ncdl/
- Published: 2001-02-23T00:00:00+00:00
- Author: Howard Lake

 

 

 

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Toilet tissue company Andrex has launched an online campaign which will benefit 
the National Canine Defence League.

 

 

 

 

 

 

 

 

Toilet tissue company Andrex has launched an online campaign which will benefit 
the National Canine Defence League.

 

 

 

 

Andrew’s latest online advertising campaign, the Andrew Puppy Pal Pouch,encourages
purchasers to collect tokens on promotional toilet roll packs and redeem them for
a Puppy Pal Pouch. For each Pouch claimed, Andrex will donate 10p to the National
Canine Defence League.

 

 

 

 

The campaign is featured as “campaign of the week” in this week’s Revolution magazine.

 

 

 

 

Andrex sent e-mail messages to dog lovers and those who had participated in their
previous Bean Puppy promotion. The messages directed them to the site. A TV campaign
and direct mail also promoted the campaign.

 

 

 

 

Andrex say that over 8,000 unique visitors are visiting the site each month. The
promotion has helped to raise £37,761 so far for NCDL.

 

 

 

 

 

 

 

 

 

 

 

 

Internet fundraising, corporate, affinity

 

 

 

 

Source: Revolution, 21 February 2001, p.38

 

 

 

 

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