# DEC Indian earthquake banner ad tops new ad campaigns

- Link: https://fundraising.co.uk/2001/02/22/dec-indian-earthquake-banner-ad-tops-new-ad-campaigns/
- Published: 2001-02-22T00:00:00+00:00
- Author: Howard Lake

The banner ad for the Indian earthquake appeal by the Disasters Emergency Committee
is ranked number one in the new online advert campaigns in order of estimated spend.

 

 

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The banner ad for the Indian earthquake appeal by the Disasters Emergency Committee
is ranked number one in the new online advert campaigns in order of estimated spend.

 

 

 

 

The Disasters Emergency Committee have succeeded in ensuring their banner advert
for the Indian earthquake appeal has been distributed and adopted widely. This advert
tops the chart for new online ad campaigns in order of estimated spend.

 

 

Given that most, if not all, of the advertising will have

 

 

been donated, this means that the DEC will have secured more advertising than had
been purchased by Orange, Henderson Investors, Chase Fleming Asset Management, France
Telecom and a range of other major companies.

 

 

The list is produced by Forrester Research’s Internet Adwatch

 

 

 

 

 SIZE=”1″>^(TM).

 

 

 

 

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