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DEC Indian earthquake banner ad tops new ad campaigns

DEC Indian earthquake banner ad tops new ad campaigns

The banner ad for the Indian earthquake appeal by the Disasters Emergency Committee is ranked number one in the new online advert campaigns in order of estimated spend.

The Disasters Emergency Committee have succeeded in ensuring their banner advert for the Indian earthquake appeal has been distributed and adopted widely. This advert tops the chart for new online ad campaigns in order of estimated spend. Given that most, if not all, of the advertising will have been donated, this means that the DEC will have secured more advertising than had been purchased by Orange, Henderson Investors, Chase Fleming Asset Management, France Telecom and a range of other major companies.

The list is produced by Forrester Research’s Internet Adwatch SIZE=”1″>TM.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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