# Charity 'brochureware' spotted by Revolution

- Link: https://fundraising.co.uk/2001/02/22/charity-039brochureware039-spotted-revolution/
- Published: 2001-02-22T00:00:00+00:00
- Author: Howard Lake

Revolution magazine, which covers “business and marketing in the digital economy”,
reviews the British Pregnancy Advice Service’s Web site this week. Although the 
magazine comments that “the site is easy to navigate” it adds that “phrases such
as “the information in this leaflet” suggest that a lot of text has just been lifted
from brochures.”
Revolution magazine, which covers “business and marketing in the
digital economy”, reviews the British Pregnancy Advice Service’s Web site this week.
Although the magazine comments that “the site is easy to navigate” it adds that “
phrases such as “the information in this leaflet” suggest that a lot of text has
just been lifted from brochures.”

 

 

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 

 

‘Brochureware’ is the disparaging jargon for such an approach to Web sites. Transferring
printed material to a Web site is a standard procedure, but such material does need
to be edited for the Web. A small amount of pre-launch testing by selected users
usually picks up this kind of error.

 

 

 

 

 

 

 * **[Charities investing in arms trade identified](https://fundraising.co.uk/2001/02/22/charities-investing-arms-trade-identified/)**(
   22 February 2001)
 * **[ICFM and IDM in training partnership](https://fundraising.co.uk/2001/02/22/icfm-and-idm-training-partnership/)**(
   22 February 2001)
 * **[BBC promotes giving online to Comic Relief](https://fundraising.co.uk/2001/02/22/bbc-promotes-giving-online-comic-relief/)**(
   22 February 2001)