# ICFM launches legacy promotion

- Link: https://fundraising.co.uk/2001/02/21/icfm-launches-legacy-promotion/
- Published: 2001-02-21T00:00:00+00:00
- Author: Howard Lake

The Institute of Charity Fundraising Managers has launched a legacy promotion campaign.
Many charities run legacy campaigns of course, but this sector-wide initiative is
different. It aims to encourage fundraisers and potential donors to recognise legacies
as a vital source of income for charities of all types and sizes.
The Institute 
of Charity Fundraising Managers has launched a legacy promotion campaign. Many charities
run legacy campaigns of course, but this sector-wide initiative is different. It
aims to encourage fundraisers and potential donors to recognise legacies as a vital
source of income for charities of all types and sizes.

 

 

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It also aims to “dispel misconceptions and misunderstandings” about legacy fundraising,
still regarded as a peculiar and slighly distasteful form of fundraising by too 
many fundraisers and charity managers.

 

 

 

 

The Royal National Lifeboat Institution has seconded Marketing Manager David Brann
to act as Campaign Director for up to six months.

 

 

 

 

Visit ICFM.

 

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