# Reactions to e-mail newsletters

- Link: https://fundraising.co.uk/2001/02/12/reactions-email-newsletters/
- Published: 2001-02-12T00:00:00+00:00
- Author: Howard Lake

What do your supporters think of your e-mail newsletter? The only sure way to find
out is to ask them.

 

 

## Advertisement

 

 

What do your supporters think of your e-mail newsletter? The only sure way to find
out is to ask them.

 

 

 

 

Scott Sheldon of The Institute for Nonprofit Management & Southwest Philanthropy
at Arizona State University runs an e-mail newsletter sent to over 1,000 non-profit
agencies throughout the state. He has just shared the subscribers’ responses to 
a recent survey.

 

 

 

 

Scott wrote:

 

 

 

 

“85% said they like receiving our email newsletter “once a week”

 

 

92% said that the current 2-page length of the newsletter was “just right”

 

 

77% forward a copy of the newsletter to other colleagues in their organization

 

 

60% forward the newsletter to people outside their organization

 

 

88% indicated they were “much more aware” of our programs because of the newsletter

 

 

91% said that the newsletter made them “much more aware of the Arizona nonprofit
community”

 

 

81% of the respondents rate the newsletter as “very valuable”.

 

 

Visit The Institute for Nonprofit Management & Southwest Philanthropy

 

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