# Text messaging tested as supporter tool by National Blood Service

- Link: https://fundraising.co.uk/2001/02/09/text-messaging-tested-supporter-tool-national-blood-service/
- Published: 2001-02-09T00:00:00+00:00
- Author: Howard Lake

The National Blood Service has tested text messaging from mobile ‘phones as a method
of communicating with donors.

 

 

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The text message trial to students at five universities resulted in blood donor
levels growing by 32%. The National Blood Service now plans to extend the project
nationally by the end of 2001.

 

 

 

 

Charities looking to test the medium have a maximum of 150 characters in which to
get their message across.

 

 

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