# Entrepreneurialism in fundraising

- Link: https://fundraising.co.uk/2001/02/09/entrepreneurialism-fundraising/
- Published: 2001-02-09T00:00:00+00:00
- Author: Howard Lake

What can adapting entrepreneurialism and commercial venture expertise offer to 
fundraisers and charities? Consultant John Pepin argues that charities “must learn
to manage innovation and be commercially entrepreneurial” if they are to succeed.
By applying a “Managing Innovation, Being Entrepreneurial framework” Pepin believes
charities can successfully generate revenue through commercial ventures.

Read Revenue Generation through Commercial Ventures, an Application of the Managing
Innovation, being Entrepreneurial Framework by John Pepin on UK Fundraising

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