# Columnist sparks viral e-mail for Planned Parenthood Federation

- Link: https://fundraising.co.uk/2001/02/09/columnist-sparks-viral-email-planned-parenthood-federation/
- Published: 2001-02-09T00:00:00+00:00
- Author: Howard Lake

A Los Angeles newspaper columnist has unintentionally started a successful viral
e-mail campaign for the Planned Parenthood Federation.
It started as an amusing 
joke. Los Angeles newspaper columnist Patt Morrison told readers she was going to
celebrate President’s Day by making a donation to the Planned Parenthood Federation
in the name of George W Bush, not known for his pro-choice views.

 

 

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The joke was then passed by readers to other contacts via e-mail. The resultant 
viral e-mail helped generate $300,000 for the non-profit.

 

 

 

 

Read Pro-choice activism is reactivated by Dawn MacKeen at Salon.com.

 

 

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