# SCF in top 60 UK 'superbrand' Web sites

- Link: https://fundraising.co.uk/2001/02/05/scf-top-60-uk-039superbrand039-web-sites/
- Published: 2001-02-05T00:00:00+00:00
- Author: Howard Lake

Save the Children Fund is ranked number 17 in the top 60 UK ‘superbrand’ Web sites,
according to Marketing Week and BrandNet. This places them above Coca-Cola (19th),
Heinz (29th), British Telecom (33rd), and McDonald’s (54th).
Save the Children Fund
is ranked number 17 in the top 60 UK ‘superbrand’ Web sites, according to Marketing
Week and BrandNet. This places them above Coca-Cola (19th), Heinz (29th), British
Telecom (33rd), and McDonald’s (54th).

A ‘superbrand’ is one which “offers consumers significant emotional and /or physical
advantages over its competitors; advantages which (consciously or unconsciously)
consumers want, recognise, and are willing to pay a premium for.”

The SCF Web site, the only charity Web site to appear in the top 60 listing, was
described as “easy to navigate, but slow to download. Informative, with online subscriptions.”
Sites were ranked according to ease of finding the site, navigation, content, delivery
of proposition, and memorability. The Sun newspaper topped the list.

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