# Oxfam launches banner ad campaign

- Link: https://fundraising.co.uk/2001/02/01/oxfam-launches-banner-ad-campaign/
- Published: 2001-02-01T00:00:00+00:00
- Author: Howard Lake

Oxfam’s latest banner ad campaign made it into the top 10 new online ad campaigns
in order of spend, as reported by Forrester Research. Their Internet AdWatch„¢ Weekly
Alert placed Oxfam’s Cool Planet ads in ninth place, behind Compaq, Norwich Union
and Superdrug, but ahead of the Financial Times. Of course, estimates are based 
on rate cards and it must be assumed that Oxfam will have succeeded in securing 
donated or at least discounted advertising space.

Visit Forrester Research AdWatch„¢.

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