# How many domain names is enough?

- Link: https://fundraising.co.uk/2001/01/29/how-many-domain-names-enough/
- Published: 2001-01-29T00:00:00+00:00
- Author: Howard Lake

**How many domain names does an organisation need to register to protect its brand
online? **

According to domain name registrar NetNames, the BBC has reportedly registered around
3,000 domain names over the last few years. This is estimated to have cost the corporation
more than half a million pounds.

The domain names are the standard country level variants of BBC.com plus the names
of TV and radio shows.

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Significantly, Netnames reports that “Staff at the BBC are actively encouraged to
put forward ideas for new domain names for new programmes, products and services
that have yet to be registered.” Has an equivalent practice caught on in non-profits
yet?

Find out more about domain name registrations at NetNames.

 * **[New .ngo and .ong domain names launch on 17 March](https://fundraising.co.uk/2015/01/27/new-ngo-ong-domain-names-launch-17-march/)(
   27 January 2015)
 * **[UK Fundraising auctions domain names](https://fundraising.co.uk/2004/03/09/uk-fundraising-auctions-domain-names/)(
   9 March 2004)
 * **[Latest total for number of .org domain names](https://fundraising.co.uk/1999/11/15/latest-total-number-org-domain-names/)(
   15 November 2019)**