# Contributor Relationship Management study published

- Link: https://fundraising.co.uk/2001/01/22/contributor-relationship-management-study-published/
- Published: 2001-01-22T00:00:00+00:00
- Author: Howard Lake

Study on building one-to-one relationships with technology published.
Shirley Sexton,
Nonprofit Practice Manager at the US Commerce One Global Services, has published
her study into building one-to-one relationships using technology. The study, entitled‘
Contributor Relationship Management:

How Nonprofits Can Harness the Power of Technology to Build One-to-One Relationships’,
was conducted as part of her graduate degree at Johns Hopkins University.

Sexton provides the following summary of her study:

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“To date for a variety of reasons – some budgetary, some cultural – corporations
have invested in and benefited from the concepts of customer relationship management
and one-to-one marketing much more so than non-profits. This study investigates 
those reasons, and explores how non-profits can benefit from lessons learned in 
the corporate world and adapt

them to their own needs. This report suggests a new approach for non-profits – contributor
relationship management. It explores how non-profits can apply CRM strategies and
tactics to their contributors – donors, members, advocates, board members or volunteers–
to further their missions. Over

ninety decision-makers at non-profits gave input to this study, via an online survey
and interviews.

The report can be viewed on the Web at CharityChannel.com or downloaded in Adobe
Acrobat PDF.

 * **[Business and NGO dialogue at World Economic Forum](https://fundraising.co.uk/2001/01/24/business-and-ngo-dialogue-world-economic-forum/)**(
   24 January 2001)
 * **[£1 million given online through CAF Web sites](https://fundraising.co.uk/2001/01/24/1m-given-online-through-caf-web-sites/)**(
   24 January 2001)
 * **[£100 million grant-maker unLTD profiled](https://fundraising.co.uk/2001/01/24/100m-grantmaker-unltd-profiled/)**(
   24 January 2001)