# Sainsburys team up with British Heart Foundation

- Link: https://fundraising.co.uk/2001/01/21/sainsburys-team-british-heart-foundation/
- Published: 2001-01-21T00:00:00+00:00
- Author: Howard Lake

Sainsburys have launched a major cause-related marketing initiative with the British
Heart Foundation who will become the supermarket’s first charity of the year.

Find out more from Marketing magazine.

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