# Charity Christmas cards online still "a test"

- Link: https://fundraising.co.uk/2000/12/13/charity-christmas-cards-online-still-quota-testquot/
- Published: 2000-12-13T00:00:00+00:00
- Author: Howard Lake

Although some UK charities have been selling their Christmas cards online for at
least [four years](https://www.fundraising.co.uk/examples/seasonal.html), some still
see this year as a “test year,” according to SocietyGuardian.

Hilary Blume, director of Charities Advisory Trust, which runs 40 Card Aid retail
outlets, is unimpressed by the potential. “Online buying is just mail order by a
different name, and mail order has only captured 10% of the Christmas card business,”
she said. Neither Card Aid nor Cards for Good Causes allow visitors to buy their
cards for charity online. Ironically, as UK Fundraising [reported](https://www.fundraising.co.uk/news/2000/02/index.html#horwath),
Cards for Good Causes won an e-commerce award for their online Christmas card shop
last year.

Read [Charities go online to sell Christmas cards](http://www.societyguardian.co.uk/voluntary/story/0,7890,410538,00.html)
by Alison Benjamin at SocietyGuardian, and read UK Fundraising’s examples of seasonal
online fundraising.

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