# Guardian launches Christmas charity appeal

- Link: https://fundraising.co.uk/2000/12/06/guardian-launches-christmas-charity-appeal/
- Published: 2000-12-06T00:00:00+00:00
- Author: Howard Lake

**The Guardian has launched its third annual Christmas appeal to its readers on 
behalf of four charities. Last year the appeal raised over £200,000.**

Each year UK Fundraising [suggests](https://www.fundraising.co.uk/news/9911/newspaper.html)
that newspapers make more of their Christmas appeals online. This year the Guardian
mentions the appeal online, but doesn’t give any response mechanism – not even a
telephone number, or a link to an online donation site.

Nor is there any mention of the new tax-efficient benefits of giving, following 
the Gift Aid changes in April.

## Advertisement

The two display ads for the appeal in today’s Guardian newspaper similarly make 
no mention of the Gift Aid opportunities.

Read [Demands grow on mid-range charities](https://www.theguardian.com/society/2000/dec/04/charities.voluntarysector)
by David Brindle at SocietyGuardian.co.uk.

 * **[The Guardian seeks 10 youth charities for its 2010 Christmas appeal](https://fundraising.co.uk/2010/09/20/guardian-seeks-10-youth-charities-its-2010-christmas-appeal/)(
   20 September 2010)**
 * **[Guardian Christmas appeal again focuses on Katine village](https://fundraising.co.uk/2008/11/28/guardian-christmas-appeal-again-focuses-katine-village/)(
   28 November 2008)**
 * **[Guardian’s membership and donation campaign boosts paying readership to 800,000](https://fundraising.co.uk/2017/11/17/guardians-membership-donation-campaign-boosts-paying-readership-to-800000/)(
   17 November 2017)**