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Fundraising idea to get trolleyed

Fundraising idea to get trolleyed

Supermarket offers charity income to get their trolleys back.

The Asda supermarket in Southampton is so fed up with having its trolleys lost or stolen that is has asked a local charity to help them. Over four years the supermarket has lost 761 trolleys. It has now offered breast cancer charity Tickled Pink £1 for every trolley returned.

In effect the supermarket has declared a trolley amnesty. In the first day ten trolleys were returned. Could this idea be replicated around the country?

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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