# Two charity banner ads top the top 10 league

- Link: https://fundraising.co.uk/2000/11/23/two-charity-banner-ads-top-top-10-league/
- Published: 2000-11-23T00:00:00+00:00
- Author: Howard Lake

Two charity banner ads have topped the top 10 league of ad campaigns.
Two charity
banner ads have topped the top 10 league of ad campaigns

Banner adverts from Macmillan Cancer Relief and the Royal British Legion have topped
this week’s list of online ad campaigns in order of estimated spend. The Macmillan
ad is a direct fundraising advert, suggesting that you “click here to donate one
pound to Macmillan…”. The Legion advert encourages you to “click here to join the
2-minute silence.”

The ads topped the list presumably because some or all of the media space was donated.
As a result the ads secure more coverage than those from Norwich Union, the Department
of Health, Deutsche Bank and KLM.

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