# The Key to Fundraising Success – review

- Link: https://fundraising.co.uk/2000/11/08/key-fundraising-success-review/
- Published: 2000-11-08T00:00:00+00:00
- Author: Howard Lake

**Australian fundraiser Peter Dalton has written The Key to Fundraising Success.
Nick Streeter of Ace Centre Advisory Trust offers a review.

Reviewer: **Nick Streeter**, Fundraiser, [Ace Centre Advisory Trust](http://www.ace-centre.org.uk)

As one might expect from an Australian, Dalton’s approach is very direct and to 
the point, exploding myths and dishing out common-sense advice, in this no nonsense
guide to fundraising success.

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A short and snappy read, the book takes apart the ‘ask’ in an entertaining, straightforward,
and instructive manner. The power of face to face, methods of asking and appeal 
planning all being covered with accompanying advice and relevant examples.

Dalton champions the personal approach throughout, and whilst I didn’t agree with
everything (such as criticising the use of technology within the fundraising process)
there is no doubt that many of the foundations for fundraising success are covered.

As you would expect there is a clear focus on the Australian market with some of
the examples meaning little or nothing to the British fundraiser. Don’t however 
let this deter you as Dalton’s ‘golden nuggets’ of practical advice still shine 
through.

As someone relatively new to fundraising, this book has been extremely helpful in
clarifying what I’ve learnt and what I need to learn. Entertaining and not too long
to bore (112 pages) I would have no hesitation in recommending this book to fundraising‘
rookies’ and ‘old hands’ alike.

![The Key to Fundraising Success, by Peter Dalton (cover)](https://wfay6x.infiniteuploads.
cloud/2023/06/dalton_key.gif)

The Key To Fundraising Success
by Peter DaltonWright Books, Australia2000Paperback112
pp

[Order the book form the publisher](http://www.wrightbooks.com.au/)

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