# Pet portals eye specialist charities

- Link: https://fundraising.co.uk/2000/11/02/pet-portals-eye-specialist-charities/
- Published: 2000-11-02T00:00:00+00:00
- Author: Howard Lake

Some pet supplies Web sites are facing a tough time, according to The Guardian 
Online. Their troubles could, however, prove useful to animal charities. Kevin Hague,
founder of PetPlanet.co.uk, told the Guardian of the importance of reaching the 
right market cost effectively. “There is a core market of pet obsessives and these
are the guys we want online. It’s about targeting breed charities.”

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