# Greenpeace UK promote GM campaign online

- Link: https://fundraising.co.uk/2000/10/27/greenpeace-uk-promote-gm-campaign-online/
- Published: 2000-10-27T23:00:00+01:00
- Author: Howard Lake

Greenpeace UK have launched a new Web site that offers an online shoppers guide
to GM products. They are using a range of online and offline marketing approaches,
including “viral marketing,” negotiating links from other sites, online and offline
editorial coverage, and of course e-mailing supporters. So far, a quarter of the
sites contacted for reciprocal links have agreed. These include sites selling organic
produce to publications such as The Ecologist and New Internationalist. Time Out
have agreed to run an article on their site. Several organisations and individuals
have posted the campaign information on Newsgroups or included it in their mailing
list. The promotion has had a marked effect: traffic to the site has increased with
the number of unique visitors to those pages doubling the average visits per day.

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