# Professional Fundraising article on Internet fundraising

- Link: https://fundraising.co.uk/2000/10/10/professional-fundraising-article-internet-fundraising/
- Published: 2000-10-10T23:00:00+01:00
- Author: Howard Lake

Patrick McCurry reports on Internet fundraising developments in this month’s Professional
Fundraising magazine. He reports that Oxfam GB now regularly e-mails 20,000 supporters.
Scope has teamed up with online shopping site Free2give and sees “initial return
from the arrangement in hundreds of pounds rather than thousands.” Scope also earns
a donation from Yorkshire Electricity for every supporter that signs up online for
their gas supply.

Gareth Edwards offers a twelve-point check list for assessing Internet-fundraising
related ventures and offers. Sarah Norris, Head of New Media at CAF, argues that“
many charities have been disappointed with the Internet but they haven’t been proactive
enough in marketing tools like online donations to their supporters, or linking 
offline communications with the more detailed information they can provide on their
Web site.”

www.professionalfundraising.co.uk

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