# Harvard to fundraise via e-mail

- Link: https://fundraising.co.uk/2000/10/02/harvard-fundraise-email/
- Published: 2000-10-02T23:00:00+01:00
- Author: Howard Lake

Harvard University is planning to launch a fundraising campaign using e-mail starting
in January. A test e-mail campaign this Spring to 4,000 alumni produced $38,000 
from 200 respondents. One gift was for $10,000. The university has 90,000 e-mail
addresses of alumni.

In the year to June 2000 it estimated it had raised $100,000 online, still a small
percentage of the $485 million it raised in total.

Read Harvard Turns To The Web: University tests email for fundraising by Todd Cohen
at The NonProfit Times.

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