# US non-profits don't resolicit online donors via e-mail

- Link: https://fundraising.co.uk/2000/09/10/us-nonprofits-don039t-resolicit-online-donors-email/
- Published: 2000-09-10T23:00:00+01:00
- Author: Howard Lake

A survey has found that US non-profits often accept donations online, but don’t 
follow up via e-mail.
American Internet fundraising consultancy donordigital.com

and Mal Warwick & Associates have conducted a survey into how non-profits follow
up online donations. They found that “major nonprofits are generally good at accepting
online credit card donations but they don’t bother to resolicit their online donors
via e-mail.”

They donated online to 37 groups but only 1 non-profit and three political campaigns
bothered to resolicit them by e-mail over the next two months. Under half sent any
kind of instant or automated e-mail acknowledgement. Most non-profits simply added
the donor’s details to their paper-based direct mail database.

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The Red Cross showed how it should be done. When they contacted the donor again 
via e-mail they suggested a donation to their local organisation, demonstrating 
a sound use of direct mail.

The average postal thank you took more than three weeks. Environmental Defense’s
postal acknowldgement took 56 days.

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