# Oxfam GB integrating paper and Web

- Link: https://fundraising.co.uk/2000/08/13/oxfam-gb-integrating-paper-and-web/
- Published: 2000-08-13T23:00:00+01:00
- Author: Howard Lake

Oxfam GB is attempting to integrate its newspaper advertising with its Web site.
Until now, like most charities, Oxfam GB has on occasion published its home page
URL. Now, as part of its African drought campaign, its newspaper ads feature the
URL www.oxfam.org.uk/africadrought. Such a link can help readers find more relevant
information and it can help Oxfam track the number of responses.

It looks an obvious test, but next time you see a charity newspaper ad, look to 
see if it includes a URL, and if it does, is it just the standard home page?

Other charities have spotted the possible synergy of Web and paper.

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Read UK Fundraising’s report of September 1999 on SightSavers’ Mount Kilimanjaro
Challenge.

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