# US Red Cross's online fundraising success

- Link: https://fundraising.co.uk/2000/08/08/us-red-cross039s-online-fundraising-success/
- Published: 2000-08-08T23:00:00+01:00
- Author: Howard Lake

The pioneering success of the American Red Cross is profiled in The Business of
E-Charity by Jon Weisman in the E-Commerce Times. He reports that “on August 20,
1999, it raised $138,508 in online donations, 20 percent higher than the previous
one-day record set on April 7, 1999 during the Kosovo humanitarian relief effort.”
Putting this figure in context he acknowledges that “of the $800 million the ARC
raised in 1999 contributions, less than $3 million arrived over the Internet.

Read The Business of E-Charity by Jon Weisman in the E-Commerce Times

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