# Corson-Finnerty published part eight of Cybergifts

- Link: https://fundraising.co.uk/2000/08/08/corsonfinnerty-published-part-eight-cybergifts/
- Published: 2000-08-08T23:00:00+01:00
- Author: Howard Lake

Adam Corson-Finnerty’s summary of online fundraising reaches part eight.
In part
eight of his online fundraising series Cybergifts, published on Canada’s Charity
Village, Adam Corson-Finnerty looks at online workplace giving.

He was moved to address this issue when he learned that on February 3 2000 the Ford
Motor Company announced that it was going to buy high-speed computers for every 
one of its 350,000 employees worldwide. He reasoned that Ford is viewing its employees
as a customer base in a way, and imagine how that approach could be used to appeal
to the charitable support.

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