# CD-ROM business card for fundraising

- Link: https://fundraising.co.uk/2000/07/18/cdrom-business-card-fundraising/
- Published: 2000-07-18T23:00:00+01:00
- Author: Howard Lake

In this month’s Professional Fundraising magazine John Baguley reports on the use
of a mini CD-ROM business card for fundraising on behalf of the Medical Foundation
for the Care of Victims of Torture. Baguley, Director of the International Fundraising
Consultancy, said: “having the card with me at all times meant we could effectively
present prospects with our case at any time and know that they were most likely 
to spend time considering it.”

He added that “there is always competition for [major donors’] support and the CD-
card generated the feeling that this appeal was different and special.” He said 
that he intended to use the CD card as a key tool for major donor development.”

The card was produced by new media agency other.

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