# Fundraising United fails to deliver

- Link: https://fundraising.co.uk/2000/06/13/fundraising-united-fails-deliver/
- Published: 2000-06-13T23:00:00+01:00
- Author: Howard Lake

Fundraising United, the innovative attempt to raise funds for 22 charities by direct
mail has failed to cover costs, according to Nicola Hill in The Guardian. The operation
was designed to reduce direct marketing costs, particularly for smaller charities,
by sharing the cost of an appeal to 400,000 households in March.

Read Out in the cold by Nicola Hill at the Guardian.

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