# Charity banner ads in top ten by spend

- Link: https://fundraising.co.uk/2000/05/25/charity-banner-ads-top-ten-spend/
- Published: 2000-05-25T23:00:00+01:00
- Author: Howard Lake

Two UK charities have made their first appearance in the top ten of online ad campaigns
measured by Internet analysts Forrester. The RSPCA and Christian Aid both promoted
their respective fundraising and campaigning weeks with Web banner adverts. The 
RSPCA was ranked fifth and Christian Aid eighth in terms of estimated advertising
spend.

The RSPCA was just one place behind Freeserve’s auctions banner ad, and Christian
Aid was ahead of Hospital Plan Insurance Services. Of course, it is likely that 
the charities secured some donated advertising space.

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