# Pidgeon welcomes Internet one-to-one opportunities

- Link: https://fundraising.co.uk/2000/05/14/pidgeon-welcomes-internet-onetoone-opportunities/
- Published: 2000-05-14T23:00:00+01:00
- Author: Howard Lake

Stephen Pidgeon, Chairman of direct marketing agency Target Direct, is enthusiastic
at the prospect of building one-to-one relationships with donors via the Internet.

Stephen Pidgeon, Chairman of direct marketing agency Target Direct, is enthusiastic
at the prospect of building one-to-one relationships with donors via the Internet.“
Even though we had been talking about it for 20 years, I have come to realise that
the Internet can do what direct mail never could,” he told Henry Palmer of ThirdSector
magazine. “In the charity sector especially there just aren’t enough good databases
to make direct mail flexible. With the Net you can set it up to deal one-to-one.
You really can respond to the tailored needs and interests of donors… The Net gives
us a whole new way of doing things and should be used to create genuine one-to-one
marketing.”

 * **[Fine fundraising fare](https://fundraising.co.uk/2000/05/14/fine-fundraising-fare/)**(
   14 May 2000)
 * **[Charity Webby winners](https://fundraising.co.uk/2000/05/14/charity-webby-winners/)**(
   14 May 2000)
 * **[What is charity?](https://fundraising.co.uk/2000/05/14/what-charity/)** (14
   May 2000)

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)